Imagine the postman could read every letter in his bag. The richest man in town wouldn't pay him for tomorrow's letters, those aren't in the bag yet. He'd pay him for today's letters delivered three days early.
The lesson
GitHub already wrote the letters. Crunchbase reads them on the day they land. We open them in transit. Everyone else gets the same mail we do, they just get it the week after the founder posted on LinkedIn.
Why this matters for First Movers: The parables aren’t metaphors for branding. They’re the shape of the underlying claim. If you find yourself nodding at this story, the rest of the methodology will land. If you think the story is wrong, the product probably is too, and that’s honest.